Tenute Rubino > Apulia's vineyards

Ancient vineyards, which – selected by the work of generations of farmers  – have found, in these lands washed by two seas, the ideal conditions to take root and become territorial varieties; and the sea plays a central role in this wine story: from those shores sailing routes to trade wine have developed, having in Brindisi harbour a formidable junction point, particularly for Rome and the Empire.

The story of Visellio and Jaddico is revealing, but not isolated. A great deal of evidence from the ancient world link Salento to the wine, remembering us that the wine is one of the most salient marker of identity and culture. The past is reflected in the Apulian and Salentinian oenological reality of today, putting on different and sometimes contradictory forms; yet, nobody can understimate the ampelographic richness of this region, as well as the productive path of a number of winemakers, who – on the basis of an authentic concept of quality – have finally undertaken to redefine an appropriate profile of oenological excellence. Undoubtedly, such new reality will contribute to remove that old and superficial idea of the Apulian wine production, as focused on large volume, high alcoholic content and cut wine, to be destined to producers of other viticultural Italian and French regions. A wrong and obsolete reading of the Apulian wine, that today is no longer confirmed by the facts: it is enough to taste the products of about fifty wineries to discover absolute high-quality wines. On the other hand, this view is probably the result of an old limit (shared with other South Italy regions): although the production quality has been strongly improved, little has been done in the field of communication and marketing, as these aspects are still considered secondary in comparison with those immediately connected to the production itself (vineyards and cellars). In other terms, it is easier to produce high quality wines than giving rise to marketing strategies to communicate this excellence.