The Tenute Rubino project started in the 80’s from an idea of Tommaso Rubino, a firm believer in Salento's potential. Through a long series of acquisitions, he has formed a substantial productive base divided in four estates. Expressing viticulture in Salento at its best was his main goal. In 1999 his son Luigi, together with his wife Romina Leopardi, started the Tenute Rubino brand. The company is headquartered in Brindisi, where the launch of a brand new winery has been the first step in the business. Since then many innovations have been implemented both in the production process and in the company organization. Nowadays Tenute Rubino is a 1,200,000 bottles/year reality and a worldwide known brand, with more than 70% of its turnover generated abroad.
Admiration, loyalty and courage. These are the feelings that bind Luigi Rubino to the land of Salento. He’s the one investing in the vineyards, he rationalizes them, selecting the vine varieties to be planted or recovered. His vision is clear and simple: a strong attention to the promotion of native local varieties. Luigi is the real soul of the company. He manages production, marketing strategy, relationships with foreign buyers and much more. But at the same time he seeks comparison and the contribution of every single unit in the team, starting from his wife Romina.
Romina has Apulian blood in her veins but she was born and raised on the other side of the world, in Australia. She belongs to that Mediterranean land that is Salento, but she lives this bond with the logical rigour of an Anglo-Saxon. She is in charge of marketing and communication and she takes care also of selecting human resources. At the same time, it is not rare to find her beside the employees helping out with the different daily tasks. She firmly believes in organisation, risk prevention and team playing and is a proud member of Italian wine women association.