The Rubino Family

History of Tenute Rubino

Famiglia Rubino | Tenute Rubino | I Vini della Puglia

The Rubino Family

This is a story of family, a story of love for a land and its rediscovery. The sun of Puglia, the traditions of Salento reinterpreted with a vibrant entrepreneurial spirit passed on from father to a son. A project which saw the light in the early 1980s, in a farm established by Tommaso Rubino, the first to recognize the modern viticultural potential of a territory with such an important past. His son Luigi, together with his wife Romina in all aspects of marketing and communication, has taken on this entrepreneurial legacy, bringing all his passion to the family company and making it an ambassador of Apulian viticulture in the world.

Winemaking is, after all, an ancient art here in Jaddico: over the years, archaeologists have brought to light a Roman manor house and the kilns where Visellius, the owner of the estate, fired the amphorae used to export his wine to the four corners of the Roman Empire. At the time, this land was home to extensive vineyards and served as an important manufacturing centre for wine containers.

Twenty centuries later, Tommaso Rubino chose this ancient and precious wine-growing area as the home of his new company, and here he began planting typical Apulian native vines such as red-skinned Negroamaro and Primitivo onto pre-existing root stock. But it is in the early 2000s that his son Luigi, heir to his father’s vision of Puglia’s viticultural potential and its extraordinary resources, ushered in a new season of continuous advancement in the quality of the company’s output, bringing it to full maturity.
This is how Tenute Rubino was born: Luigi dedicated the greatest part of the company’s holdings, divided into five different estates, to the practice of state-of-the-art viticulture. Having undertaken several careful zoning studies, each estate (Jaddico, Palombara, Uggìo, Punta Aquila and Marmorelle) is now home to those vines that best suit its individual soil and climatic profile, to best enhance the unique potential of each grape.
The company’s chief mission is the recovery of one of Salento’s oldest native vines, Susumaniello, a grape reclaimed from oblivion thanks to an entrepreneurial vision that combines family tradition and modernity. Thus, Tenute Rubino has spearheaded what has been defined as the “new course” for Apulian oenology in recent years, rediscovering one of its forgotten treasures and making it the heart of its productive identity.

Luigi Rubino | Famiglia Rubino | Tenute Rubino | I Vini della Puglia

Luigi Rubino.
Entrepreneurial nous and a modern vision.

From a very young age, winemaking has been a passion and not simply a profession for Luigi. Today he is at the helm of the family company, having learned his craft at his father’s side. Energy, rigour and knowledge combine to make Luigi Rubino a leading voice of Italy’s quality wine. Today, he travels the world promoting what he loves and what he does best: fine wines which are the product of cutting edge viticulture and the noble traditions of his native region.

Romina Leopardi | Famiglia Rubino | Tenute Rubino | I Vini della Puglia

Romina Leopardi.
Communication and Cooperation

Luigi’s partner in life and business. In their everyday life the two share a common path based on the importance of listening and the absolute value of communication.
She too has her core beliefs which shape her approach to everything she does: the value of human capital, of training and business culture, the importance of multiculturalism as a generator of wealth and empowerment for young people and women inside and outside the business sector.

As an Italo-Australian national, she combines a typically Anglo-Saxon love for conciseness and concreteness with a Salentine drive to seek beauty in the world around her, in nature and meaningful relationships.

Famiglia Rubino | Tenute Rubino Brindisi | I Vini della Puglia


Today, the mere mention of the word “Puglia” is enough to evoke in many of us a gallery of images, aromas and flavours. Above all, the sea – or should we say, the seas: the waters of Adriatic and the Ionian envelope this narrow stretch of land, the heel of the Italian peninsula, a treasure chest of ancient cultures and traditions. A western protrusion pointed towards the Balkans, towards Greece and south-eastern Europe, where the sea unites rather than divide. A frontier region where everything ends and everything can, at the same time, begin again.

It is the land of the Taranta where magic ritual, folklore and music come together in the warm summer nights, seemingly never-ending – especially in the memory of those who have experienced them. A landscape scattered with ancient farmhouses and Trulli, as in an ancient and precious fairy-tale, but also home to some of Europe’s most exquisite Baroque architecture, as symbolised by the visual poetry of a city such as Lecce. The beauty of a region which has been able to create a modern and successful vision to integrate tourism and hospitality, as attested by the ever increasing popularity of Puglia has an international holiday destination.

A land where the flavours are those of the ‘good old days’, and every dish is like a small voyage through time. Traditional orecchiette, olive oil, seafood, fresh vegetables and “her majesty’ the Burrata: Puglia’s food always tastes exactly how it should, and this is also true of its wines.

la storia della famiglia Rubino | Tenute Rubino | I Vini della Puglia


Salento is in our collective imagination the heel of Italy. A treasure chest of history and tradition, this area divided among the municipalities of Lecce, Brindisi and Taranto, was once known by the ancient name Messapia, which means ‘land between two seas’, crossed by countless peoples and cultures.

Up until the 7th century the area was under the rule of the Byzantine Empire and later became a frontier between the Byzantines and the Langobards – later yet, in the IX and the X century, the Saracens. The land war ruled by the Normans, the Anjevin, the Aragonese, the Turks who erected countless watchtowers along the Salentine coastline, finally, the long dominations of the Spaniards and the Bourbons. A small yet extraordinary sliver of land, the beating heart of the Apulian region and the soul of a unique viticultural centre such as the area of Brindisi. Here, the vine has found its ideal habitat, a history that Tenute Rubino wishes to keep alive by producing wines which have renewed the identity of Apulian oenology.