Cultivation practices on the estates, in addition to complying with disciplinary and SQNPI national system requirements, are also adopted according to a more “restrictive” corporate philosophy. Much attention is dedicated to the use of water resources by choosing not to use irrigation for production, but only as an “emergency” solution. This choice is an advantageous production strategy to improve product quality, albeit at the expense of production quantities, and to safeguard the water resources of the territory and the quality of the soils. Also, for weed control, Tenute Rubino has replaced chemical methods with mechanical ones.

Equalitas – a social consortium leader in the wine and agri-food sector, directly connected to FederDOC and UIV – has particularly praised Tenute Rubino’s ability to maximize human capital within its entrepreneurial reality. The company decisively focuses on involving corporate stakeholders and integrated, inclusive training as a tool for business growth. This approach represents a fundamental means to consolidate and expand the professional skills of its employees, fostering a process of cultural and organizational evolution in line with the sustainability and eco-sustainability requirements defined by the Equalitas SOPD Standard. Through the Equalitas certification – Sustainable Organization, wine companies will have the opportunity to communicate the company’s ‘Sustainability Management System’ and annually publish their own balance sheet, ensuring and demonstrating to all stakeholders a continuous improvement in business performance.