Goodbye plastic, hello sustainability: Tenute Rubino introduces the Pulltex R-ice bucket

Tenute Rubino takes another step toward a more sustainable future. Following the launch of the ETICO project, dedicated to environmental and social responsibility, the company renews its commitment by permanently phasing out traditional plastic ice buckets. Starting this season, they will be replaced by the new R-ice Buckets by Pulltex: an innovative, eco-friendly, and elegant alternative.

Made from rice husk, a natural material derived from agricultural waste, the R-ice Bucket is fully biodegradable and compostable. This choice reduces environmental impact and promotes a virtuous model of circular economy, based on resource reuse and environmental care.

But sustainability also goes hand in hand with style. The new bucket stands out for its modern and refined design: the front features the Tenute Rubino logo, printed in a trendy shade that perfectly complements the natural color of the material. On the back, a QR code allows users to learn more about this sustainable choice by linking directly to a dedicated article on our website.

With the R-ice Bucket, Tenute Rubino reaffirms its commitment to responsible winemaking and hospitality that respects the future of our planet.