08.06.2023

Tenute Rubino is becoming increasingly sustainable

The choice of glass. Lightness that is good for the environment

A great contribution to our overall sustainability is the choice of materials we increasingly use that are produced from the circular economy and recycling. In the world of wine, the glass of bottles – particularly in regard to the weight of each bottle and percentage share of glass obtained from recycling – takes on immense value in the calculation of the increase in sustainability of the company.  Heavier bottles require more energy during production and release more CO2 emissions into the environment. They also affect transport and shipping costs – reducing the weight of bottles reduces emissions and contributes to reducing the CO2 associated with the transport and shipment of goods that, often, reach destinations far from the places of production. With the new vintages, Tenuta Rubino has used special sizes and glasses, and this mix of glass has contributed to an average reduction in weight of about 10%. This virtuous path has led to 85% of the bottles being under the weight of 500 g. This reduction will increase over time, also due in part to the percentage of recycled glass used in transparent bottles (for white and rosĂ© wines) which have a minimum percentage of 13% to reach a maximum value of 40%. With darker glass (there are two different types and two different unit weights), these values increase considerably, reaching a maximum of 80% and 90% of recycled glass. “The quality wine sector expresses shared values, and must share good practices to reflect these values. The reduction of the weight of bottles, together with an average share of about 50% of recycled glass, allows Tenute Rubino to improve the emission data and to reduce the overall impact of CO2 attributable to the production of our prestigious still wines – explains Tenute Rubino’s Romina Leopardi –  with the exception of Classic Method sparkling wine bottles that require more robust glass. It is a path of sustainability that we take step by step, knowing that over time these efforts will pay off. We want to be faithful interpreters of our land and respect the Earth while doing so.”